This document introduces IQVIA’s Customer Journey Analytics, designed for life sciences companies to measure, visualize, and optimize omnichannel HCP engagement. It transforms CRM data into sequential diagrams that map the full customer journey across calls, webinars, and face-to-face meetings. Marketers and sales teams gain visibility into campaign activities, timing between interactions, and segment-level details. The tool supports personalized engagement by aligning the right resource, message, and channel at the right moment. Outcomes include channel optimization, cost savings, increased productivity, and enhanced ROI. By integrating with IQVIA’s orchestration tools, it enables a truly data-driven approach to customer experience.

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