Mark Sullivan, a Project Manager at Novant Health, uses Adobe Customer Journey Analytics to unify cross-channel customer data and visualize the entire purchase journey. With real-time insights, his team identifies onboarding drop-off points and addresses root causes, improving user experience. The platform’s flexibility supports customized views for different teams, ensuring alignment and actionable data across the enterprise. Adobe’s AI/ML integration is also underway, positioning the organization for even deeper insights in 2025 and beyond. Mark calls the tool “fantastic, customizable, and flexible.”

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