A top-10 pharma company needed to integrate proprietary and third-party patient data using different tokenization systems. IQVIA built a privacy-governed patient bridge, applying ML-driven probabilistic matching within a secure enclave. Match rates ranged 92–98%, enabling comprehensive, compliant patient journey views across therapies. Quarterly refreshes ensured scalability to new data sources. This solution allowed observation of claims activity alongside patient program outcomes, supporting ROI measurement and patient engagement optimization while meeting ISO privacy standards.

Join for free to read