A top 10 pharma company sought to scale its next best action program across global operations to boost sales and optimize engagement. IQVIA implemented the AI/ML-driven Next Best platform, enabling in-house management of 350+ algorithms and rapid rollout across 19 markets in under five months. The platform integrated with CRM and brand data, offering tailored insights, suggestions, and automated actions within workflows. Results included over 100 supported brands, higher rep adoption, and strong sales impact—email engagement rose fivefold compared to control groups. Field feedback was highly positive, with 77% recommending the program.

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