Demandbase’s ABX (Account-Based Experience) transforms traditional ABM by focusing on the entire buyer journey with rich account intelligence. The Demandbase ABX Platform unifies all sources of data and insights into a single interface, enabling sales and marketing teams to identify opportunities earlier, engage accounts more effectively, and accelerate deal closures. By connecting individual leads to complete buying teams across various data systems, Demandbase ensures a coordinated, relevant approach, recognizing that accounts—not just leads—drive purchases in B2B sales.

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