Demandbase’s ebook on ABX in B2B healthcare highlights how traditional marketing struggles to meet compliance demands, data fragmentation, and complex buying cycles. To address this, healthcare organizations are adopting account-based experiences (ABX), delivering personalized marketing and sales interactions tailored to specific high-value accounts. By embracing ABX, companies are uncovering overlooked opportunities, accelerating deal cycles, and reducing friction in the buying process. Demandbase provides strategies that drive measurable impact, helping healthcare businesses navigate complexities and achieve more effective, targeted engagement.

Join for free to read