In 2025, consumer behavior is driven by tech, sustainability, and value. Gen AI is reshaping shopping, with 1 in 4 using it, though satisfaction lags. 64% value sustainability, and more are paying extra for eco-friendly products. Social commerce, led by Gen Z, and quick delivery are rising fast. Despite easing costs, deal-seeking and brand-switching remain strong. To stay competitive, brands must leverage AI, social media, and transparency.

Join for free to read