The June 2024 worldwide study highlights how unified digital banking combined with CIAM has become a best practice in consumer banking, with 53% of financial institutions already deployed and 18% in progress, aiming for 70% adoption within 18 months. Key drivers include enhancing MFA security and improving customer experience, with outcomes such as reduced support calls, faster service launches, and stronger cross-sales. Most deployments use digital banking processor offerings, and top CIAM priorities include operational resiliency, API security, and phishing-resistant MFA. Challenges remain in organizational alignment, ownership, and funding.

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