The medtech industry is shifting towards a hybrid sales model, combining remote and in-person interactions to meet evolving customer preferences. This approach not only enhances customer engagement but also reduces the cost to serve. Top-performing companies are adopting various remote sales models, such as lead generation, hybrid selling, and end-to-end remote selling, tailored to specific customer needs. The transition to hybrid models enables medtech companies to maintain strong customer relationships, drive growth, and adapt to the new market dynamics accelerated by the pandemic.

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