Communications, media, and technology companies are accelerating digital transformation to meet rising customer expectations and competitive pressures. With 73% of interactions now digital, firms face challenges from data silos, outdated infrastructure, and IT bottlenecks. On average, 38% of revenue comes from APIs, which also drive agility, productivity, and innovation. Yet only 46% of internal assets are reusable. Companies must modernize securely, align IT and business, and adopt API-led strategies to create scalable, personalized customer experiences and unlock new revenue streams.

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