Healthcare and life sciences face rising costs, regulatory pressures, and growing data complexity. To improve margins and patient outcomes, organizations are embracing personalized marketing, data collaboration, and advanced measurement strategies. Generative AI enables hyper-personalized campaigns and predictive care, while strict privacy safeguards remain vital to comply with HIPAA and GxP. Data gravity drives the need to centralize vast datasets on a single platform. Snowflake’s Modern Marketing Data Stack helps unify data, unlock insights, and support ethical, efficient marketing strategies tailored to patient needs.

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