Retail and consumer goods companies are navigating post-pandemic shifts, inflation, and evolving shopper behavior, with first-party data emerging as a key differentiator. High-margin retail media, data partnerships, and privacy-focused collaboration are reshaping marketing. Brands are adopting omnichannel strategies and testing AI to drive engagement and insights. Data gravity is prompting companies to bring applications to the data for security and efficiency. Commerce media is expanding beyond retail, creating new partnership opportunities. Snowflake’s Modern Marketing Data Stack helps brands leverage these trends to innovate and grow.

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