Snowflake’s 2024 Retail and Consumer Goods Data + AI Predictions highlight how generative AI (gen AI), data monetization, and a strong data strategy will transform the industry. Early adopters of gen AI are enhancing productivity, personalization, and decision-making, but measuring ROI remains critical. Retailers will increasingly monetize data, creating new revenue streams while prioritizing privacy. A modern, cloud-based data platform will be key to success, enabling real-time insights, cross-functional AI use, and secure data collaboration. Leaders will be those who invest in quality data, scalable platforms, and cross-enterprise AI integration to stay competitive in a rapidly evolving market.

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