MX research highlights a major connectivity gap: 57% of consumers would link all accounts in one app if they knew how, yet only 13% have done so. Poor mobile experiences are costly, with 57% saying they’d switch providers if top features aren’t delivered, and 65% abandoning apps when usability declines. Consumers want personalization, with educational tools, predictive insights, and tailored recommendations ranking highest across generations. Trust remains a hurdle, as 43% don’t trust AI for finances, though many accept AI for reminders and insights. Summer spending is also down, with 58% cutting travel costs, yet at-home entertainment and budget-conscious shopping are rising.

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