The Global Consumer Products Engagement Report by SAP Emarsys addresses the evolving landscape of consumer interaction, mapping customer engagement maturity. It highlights the necessity for brands to adapt to shifting consumer behaviors and overcome barriers to engagement. SAP Emarsys is presented as a customer engagement solution within SAP Customer Experience, enabling businesses to deliver personalized, AI-driven, omnichannel experiences. This scalable platform empowers brands to meet consumers where they are, providing relevant products and information precisely when needed. The report emphasizes how embracing advanced technologies for interactive, personalized experiences can secure a competitive edge and foster deeper emotional connections, setting brands apart in the engagement era.

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