The State of SMB Cybersecurity in 2024 report emphasizes the growing reliance of small and medium-sized businesses (SMBs) on Managed Service Providers (MSPs) for cybersecurity. It highlights that 90% of SMBs consider cybersecurity critical, with 94% having faced cyberattacks. The report notes a 19% increase in cybersecurity budgets and growing use of MSPs. Key concerns include rising cyberattack risks, lack of in-house skills, and a growing willingness to switch MSPs for better security solutions. MSPs must provide proactive, solution-oriented services and foster personal relationships to build trust and loyalty.

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