Report

The 2024 State of Marketing Automation

The 2024 State of Marketing Automation

Pages 14 Pages

Marketing automation is gaining momentum, with 54% of marketers increasing budgets. Most (89%) agree it helps build effective customer journeys. Top goals include identifying ideal customers, improving data quality, and cutting costs. Major challenges are collecting quality data and creating a cohesive strategy. Email and social media remain key automation areas, while AI is mainly used for targeting, analytics, and personalization. Although only 9% have fully automated journeys, most use partial automation to balance scale and control.

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