Logica Digital's 2024 Digital Marketing Report offers insights from UK marketers across sectors. It covers highlights from 2023, plans for 2024, and key investment channels. The report discusses Google's algorithm updates, AI's impact, and the shift away from third-party cookies. Marketers are keen to boost digital spend, prioritizing social media ads and content marketing. Challenges such as economic uncertainty and skill shortages are highlighted. Key objectives include sales generation and brand awareness. Recommendations include optimizing existing campaigns, setting clear objectives, and focusing on channels driving results.

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