The 2024 State of Email and Automation report reveals 84% of marketers automate some portion of campaigns, with top tactics including automation (58%), mobile-friendly design (56%), and personalization (52%). AI use is rising, with 39% using it now and 25% planning to within a year. Revenue, ROI, and engagement are key success metrics. Automation boosts lead gen through re-engagement, event-triggered emails, and behavior-based nurturing. Challenges include spam filtering, engagement drop-off, and content creation. Marketers are excited about AI-driven personalization, predictive analytics, and cross-channel integration.

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