The 2024 Multi-Channel Marketing Trends report by Ascend2 surveyed 365 marketers, finding 30% rate their strategy very successful, up from 17% last year. Key success factors are data quality (52%), accurate measurement (50%), and marketing automation (37%). Top challenges include creating effective strategies (53%) and budget limits (43%), with rising issues in disconnected tech stacks and conflicting data. Social media (55%) and digital ads (41%) lead in impact. Brand consistency is mainly maintained via team communication. AI (70%), chatbots (45%), and 5G (39%) are top emerging trends. Only 26% feel very prepared for future changes.

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