The 2022 Amplitude App vs. Website Trend Report reveals that between January 2020 and December 2021, website usage surged by 57% while app usage rose by 36%, closing the gap between channels to an even split. Though apps generally have more users, the fast-paced growth of websites—especially in industries like education and B2B SaaS—underscores the need to invest in both platforms for a holistic customer experience. Industry-specific trends show apps dominate in food delivery and personal finance, while websites lead in education and B2B SaaS. Businesses should view both apps and websites as integral, growth-driving products.

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