The 2021 Amplitude Product Report reveals that daily active use of digital products surged by 54% from January 2020 to August 2021, driven by pandemic-induced digital adoption. It identifies 20 emerging “hottest products” globally, with standout growth in fintech, language learning, and remote collaboration platforms. Regional preferences reflect cultural behaviors, such as OnXMaps in the Midwest and Slice in New York. Industry trends show lasting shifts, including a 337% increase in fintech usage, a plateaued rebound in travel apps, and sustained ecommerce growth post-2020 spike. The report also highlights the democratization of data across teams, pushing product-led growth as the competitive edge.

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