AI adoption in sales is rising, driven by the need to streamline workflows, automate communication, and optimize lead management. Key challenges include pre-sales engagement, time management, and underused data. Most businesses use AI for content creation and summarization, but fewer leverage it for sales productivity or data intelligence. Adoption often stalls after initial use cases due to complexity or lack of expertise. To maximize AI’s value, companies should progress from content automation to sales efficiency and advanced analytics, unlocking deeper insights and boosting long-term productivity and growth.

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