The 2023 SPARK Matrix report by Quadrant Knowledge Solutions evaluates the Digital Marketing Analytics (DMA) platform market, highlighting market trends, competitive positioning, and vendor capabilities. It recognizes Medallia as a technology leader for its SaaS-based experience orchestration platform, which integrates digital, voice, video, and social data to personalize customer journeys in real time. Medallia’s Digital Experience Analytics (DXA) uses AI to identify friction points and deliver actionable insights, while features like session replays, heatmaps, and dynamic customer profiles enhance understanding of user behavior. Its DXS scoring system quantifies online experience quality across key metrics like engagement and frustration.

Join for free to read