The 2023 SPARK Matrix report by Quadrant Knowledge Solutions evaluates the global customer journey analytics (CJA) market, highlighting Medallia as a technology leader. CJA tools help organizations understand and optimize customer interactions across multiple touchpoints. Medallia, strengthened by its acquisition of Thunderhead, offers AI-driven orchestration and analytics that unify customer data, provide real-time insights, and enable personalized experiences. Its Athena Studio enables no-code AI modeling, while Medallia Go targets mid-sized businesses with turnkey solutions. The report underscores Medallia's strong market presence, innovative offerings, and strategic expansion across industries and regions.

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