Digital twins—virtual replicas of physical objects and processes—are transforming industries by enabling real-time monitoring, predictive maintenance, and improved product design. As IoT, cloud, and AI technologies advance, adoption is spreading beyond manufacturing to retail, healthcare, and smart cities. Companies like GE, Maserati, and Intermarché are using digital twins to cut costs, boost efficiency, and innovate faster. While implementation is complex, the potential for improved performance and strategic advantage makes digital twins a key driver in digital transformation.

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