The Forrester–Clari study shows how Revenue Operations and Intelligence (RO&I) enable predictable growth by optimizing forecasting and revenue processes. Traditional CRMs and spreadsheets lack real-time visibility, automation, and insights, leaving most firms missing forecasts by over 10%. RO&I solutions use data and buyer-seller interactions to improve accuracy, alignment, and productivity. Companies using them are nearly 3x more likely to forecast with 95%+ accuracy and see gains in win rates (59%) and net-dollar retention (53%). Benefits include reduced manual work, stronger accountability, and higher quota attainment. Forrester advises linking tech to growth initiatives, upgrading from manual tools, and building robust forecasting fundamentals to maximize ROI.

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