BEST PRACTICE REPORT Manage Growth In An Economic Downturn A Primer For CMOs August 25, 2022 By Dipanjan Chatterjee with Mike Proulx, Eric Epstein, Sucharita Kodali, Maxie Schmidt- Subramanian, Melissa Bongarzone, Bruna Venicio, Shynise McElveen, Rachel Birrell Summary Navigating a downturn calls for a smart growth agenda. CMOs must address changes in customers’ purchase behaviors as well as fortify the foundations of the brand. A combination of defensive and offensive strategies with a relentless emphasis on value for both the enterprise and the customer will ensure long-term growth. This report examines the marketing levers that B2C CMOs can pull to manage growth during an economic downturn. Forrester Report Prepared For Mi?e ?onord With Forrester Research? Inc. Not Licensed For Dist

Join for free to read