The 2024 Marketing Trends Report by Quill and Carney explores key trends shaping the future of marketing. It highlights hyper-personalization, AI integration, zero-click content, and data-driven decision-making as central strategies. The report also examines high-impact channels like branded podcasts, short-form video, newsletters, and interactive content. Challenges include proving ROI, content production constraints, and balancing AI use with authenticity. With consumer attention shrinking and expectations rising, marketers are urged to prioritize personalization, storytelling, and community-building to drive engagement, trust, and long-term growth.

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