The 17th Annual Global Shopper Study by Zebra outlines how retailers tackle profitability challenges through data-driven insights and advanced analytics. Managing retail shrink—caused by theft, returns, and inventory errors—remains a major concern, with growing pressure on decision-makers to minimize losses while protecting margins. The report emphasizes balancing shrink reduction efforts with maintaining a positive customer experience. Retailers are leveraging technology and strategic initiatives to detect risks, uncover trends, and implement solutions that safeguard profits without compromising shopper satisfaction in today’s dynamic retail landscape.

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