Recessions affect sectors variably: consumer-facing industries, like media, suffer early, while tech and telecom are somewhat shielded due to ongoing investments in efficiency. TMT companies must look beyond mere cost-cutting for resilience, drawing lessons from past slumps. Key strategies include refining commercial tactics to focus on core customers, retaining talent through recognition and incentives, and leveraging M&A strategically for growth and streamlining. KPMG insights suggest that proactive, thoughtful actions can mitigate recession impacts and unlock new growth avenues, based on TMT leader surveys and expert advice.

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