The HBR-Amplitude report highlights the urgency for businesses to adopt a digital-first mindset amid permanent shifts in customer behavior accelerated by the pandemic. With 92% of executives seeing this as a unique opportunity for digital growth, successful companies are now focusing on engagement, retention, and lifetime value over acquisition. The report stresses the need for product analytics to uncover real-time insights, personalize experiences, and empower decentralized, data-driven teams. Barriers like siloed data, poor access, and weak data cultures must be overcome to achieve scalable innovation, stronger loyalty, and sustained competitive advantage.

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