The document "10 Mistakes You're Making with Your Digital Analytics" by Adam Greco outlines critical pitfalls that hinder organizations from realizing the full value of their digital analytics efforts. These include lacking formal analytics ownership, using the wrong tools, misaligned analysis models, unclear business requirements, data overcollection, unsafe governance, inconsistent taxonomy, ignoring actionable insights, undervaluing analytics as a strategic asset, and neglecting continuous learning. Addressing these issues requires cultural alignment, better collaboration, strategic investment in tools and talent, structured documentation of insights, and ongoing education to maintain a competitive, data-driven organization.

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