The "State of Fashion 2021" report reveals key shifts in consumer behavior, with a focus on "less is more." The pandemic drove consumers to buy fewer items, preferring digital shopping and demanding sustainable, ethically produced options. Fashion retail's future is digital-first, with physical stores offering curated experiences rather than just product displays. Consumers seek transparency and social responsibility, pressuring brands to reduce overproduction and improve working conditions across the supply chain. Brands are now focusing on fewer collections, prioritizing quality and sustainability.

Join for free to read