In 2025, mobile marketers are revisiting iOS retargeting due to rising opt-in rates for tracking and increased in-app spending. Following Apple's 2021 App Tracking Transparency (ATT) framework, 50% of iOS users now consent to tracking, a 10% increase. This is crucial as retargeting relies on users' consent to track their activity. Major markets, such as the US and UK, still see significant IDFA traffic, supporting scalable campaigns. iOS users show higher lifetime value (LTV) and spending, driving mobile companies to increase retargeting ad investments. Remarketing on iOS has grown significantly, with conversions in gaming up 130%, surpassing Android's 68% increase. Overall, iOS retargeting is a powerful tool for marketers looking to engage valuable users and boost revenue.

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