This report by Remerge highlights changes in programmatic advertising post-Apple’s App Tracking Transparency (ATT) rollout. The ATT framework allows iOS users to control IDFA sharing, pushing marketers to adapt to ID-less traffic. Since April 2021, Remerge's dashboard tracks bid requests, CPM changes, and SKAdNetwork data, offering insights across North America, APAC, and EMEA. In North America, advertisers are focusing on ID traffic while adapting to privacy-centric strategies. APAC emphasizes Android and ID-iOS traffic, with a shift towards SKAdNetwork. EMEA marketers are experimenting with incrementality due to reduced ID inventory. The evolving landscape calls for innovative, privacy-first solutions.

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