The Josh Bersin Company introduces employee activation as the next evolution in employee listening, moving beyond surveys to real-time, system-wide engagement. It empowers employees to share insights in the flow of work and enables stakeholders to act on these insights using AI-driven nudges, dashboards, and automation. Organizations like Cencora, Pfizer, and Vanguard demonstrate that employee activation drives innovation, enhances customer experience, and improves business outcomes. By leveraging diverse channels, ongoing touchpoints, and systemic approaches, companies can foster inclusion, boost engagement, and align employee insights with strategic goals.

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