driving profitability When Brad Denton and his spouse started to put together the plans for a new personal training and fitness facility, he new they needed to do quite a few things different then what had been done in the past. He recalls, “We attended a seminar for small businesses before we opened and the business consultant asked me if we could get back any money we had currently invested. He then proceeded to tell us that fitness facilities have the second highest bankruptcy rate, only behind restaurants. We believed then, and even more so now, that the single biggest factor that drove these businesses into bankruptcy was a lack of customer satisfaction and service. We had seen great trainers fail miserably in business and even well funded ventures eventually fail.” They began looking

Join for free to read