Guide to GenAI for CRM: Improving human connections between buyers and brands October 2023 A Deloitte Digital Perspective2 | Copyright © 2023 Deloitte Development LLC. All rights reserved. Contents GENERATIVE AI FOR CRM 01 Introduction and the Enabling End-to- End Customer Lifecycle with GenAI 02 Marketing 03 Sales 04 Commerce 05 Service 06 Customer Success 07 Building Trusted AI for CRM 08 How to Get Started with GenAI 09 Conclusion Functional Domain Deep Dives3 | Copyright © 2023 Deloitte Development LLC. All rights reserved. I N T R OD U C T ION Over the past year, the emerging possibilities of generative AI (GenAI) have been awe-inspiring. Today, however, leaders are beginning to look past the hype to separate facts from fiction and identify the best ways to get started in lever

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