Retail investing in Europe is undergoing transformation due to regulatory changes, increased digital tools, and the influence of social media. Regulations like SRD II mandate enhanced voting rights for retail investors, empowering them in corporate governance. Fintech innovations support e-voting and mobile engagement, essential for younger, digital-native investors. The retail investor community has shown its influence through collective actions, such as the GameStop phenomenon. Firms must adapt, providing user-friendly digital experiences and compliance with new regulations to attract and retain retail investors, thus enhancing trust and market participation.

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