The PEX Network's "Digital Adoption Report 2023" investigates why a significant majority of digital transformations fail to achieve desired outcomes despite substantial global investment, often due to user resistance and inadequate adoption. The report presents digital adoption as the essential solution for maximizing the return on investment from these digital initiatives. It details how a structured, data-driven approach, incorporating agile methodologies, user research, and enabling technologies, can effectively overcome change resistance and foster innovation. The document underscores the importance of strategic alignment, continuous communication, and focusing on key business outcomes like improved productivity and customer satisfaction, drawing insights from companies such as Swiss R

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