The October 2022 Aite-Novarica Group report on digital adoption technology explores market trends, adoption drivers, and leading vendors. It identifies factors influencing adoption, such as the need for improved onboarding, user engagement, and omnichannel enablement, alongside challenges like budget limits and integration complexity. Key capabilities include guidance overlays, analytics, and seamless cross-platform experiences. The report profiles vendors such as WalkMe, Whatfix, Pendo, and Gainsight, comparing functionality and market positioning, and emphasizes aligning solutions with organizational goals to maximize ROI and enhance digital transformation outcomes.

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