The report highlights three 2025 trends transforming advertising, media, and entertainment. First, AI is unlocking unstructured data like images and social posts to improve targeting, personalization, and real-time sentiment tracking. Second, a surge in mergers has created a data avalanche, forcing companies to integrate disparate systems and prioritize data interoperability to stay competitive. Third, declining third-party cookies and growing privacy expectations require brands to secure clear consumer consent and build agile, privacy-first data strategies. Overall, success demands unified data platforms, transparent consent management, and AI-powered collaboration.

Join for free to read