Generative AI is set to transform advertising, media, and entertainment by lowering production costs, personalizing content, and disrupting content distribution. Streaming and direct-to-consumer models will keep eroding traditional cable, especially as sports migrate to streaming platforms. Privacy, regulation, and IP protection will require new strategies like data clean rooms to balance personalization with compliance. A unified data strategy is essential to train AI models effectively, break down silos, and maintain customer trust. Companies that accelerate data integration and governance will lead in this fast-changing landscape.

Join for free to read