The April 2024 report highlights rapid evolution in the customer communications management market for insurers, focusing on delivering personalized, compliant, and efficient communications across channels. Modern CCM solutions integrate seamlessly with core systems, offer low-code/no-code authoring for business users, and increasingly adopt cloud and SaaS models for scalability and faster deployment. Vendors are expanding beyond traditional print and digital formats to include interactive channels like video and chatbots, enhancing engagement. The goal is to provide insurers with an integrated environment that streamlines communication lifecycle management across all lines of business.

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