Consumer Research Report 2023: Building Long-Term Brand Relationships

22 Pages

This global Braze study uncovers three pillars of loyalty—trust, personalization, and ethical data use. It finds that 80% of consumers value personalization but only 53% trust brands to handle data responsibly. The report highlights growing skepticism toward AI and emphasizes that transparency and consent are vital for sustainable relationships. Actionable insights include implementing first-party data strategies, contextual messaging, and AI-driven but human-centric engagement design.

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Consumer Research Report 2023: Building Long-Term Brand Relationships

Consumer Research Report 2023: Building Long-Term Brand Relationships

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