Report

Freeman’s 2023 Trust Report

Freeman’s 2023 Trust Report

Pages 12 Pages

Freeman’s 2023 Trust Report, conducted in partnership with Edelman DXI, reveals that live, in-person events are crucial for building brand loyalty and trust. The study confirms that face-to-face interactions foster deeper relationships and create tangible value for both audiences and brands. Freeman’s research underscores the unique power of live events to engage attendees emotionally and authentically, making them an essential strategy for event marketers aiming to strengthen connections, enhance brand reputation, and drive long-term customer loyalty.

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