Ping Identity’s guide explains how tracking CIAM KPIs helps align identity management with business goals to close performance gaps. It identifies key metrics across conversion, loyalty, security, and compliance that directly affect revenue and customer experience. Examples include login success rate, MFA adoption, consent capture, and fraud detection accuracy. CIAM also enhances self-service efficiency, modern authentication adoption, and innovation speed through orchestration and AI-driven policies. By measuring these KPIs, organizations turn identity into a strategic advantage—boosting trust, agility, and growth through secure, seamless digital interactions.

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