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Blackbaud Luminate Online® Benchmark Report 2022

Blackbaud Luminate Online® Benchmark Report 2022

Blackbaud
Pages 60 Pages

The 2022 Luminate Online Benchmark Report highlights trends in nonprofit digital fundraising, showing a shift toward sustainer giving as one-time gifts declined. Sustainer revenue rose 10.7%, while click and conversion rates replaced unreliable open rates for email performance measurement. Email lists grew, though click rates fell. Sector-specific insights reveal growth in recurring giving across all verticals. The report stresses that investing in sustainers and better email engagement strategies are key for long-term fundraising success in a changing digital environment.

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