Report

A Guide to Evaluating Your Organization’s Performance

A Guide to Evaluating Your Organization’s Performance

Pages 57 Pages

The 2021 Blackbaud Luminate Online Benchmark Report analyzes nonprofit online fundraising and email engagement trends during the pandemic recovery. Online giving grew 5.17%, with sustaining gifts driving much of the growth. Email open rates rose due to Apple's Mail Privacy Protection, but clicks and conversions declined. Food banks saw a shift toward sustainers, while sectors like environment and healthcare saw notable gains. Email remains important but less reliable as a primary channel. Organizations are encouraged to invest in multichannel strategies and sustainers for long-term digital fundraising success.

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