The 2021 Blackbaud Luminate Online Benchmark Report analyzes nonprofit online fundraising and email engagement trends during the pandemic recovery. Online giving grew 5.17%, with sustaining gifts driving much of the growth. Email open rates rose due to Apple's Mail Privacy Protection, but clicks and conversions declined. Food banks saw a shift toward sustainers, while sectors like environment and healthcare saw notable gains. Email remains important but less reliable as a primary channel. Organizations are encouraged to invest in multichannel strategies and sustainers for long-term digital fundraising success.

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